Introduction to Digital/Online Marketing

This workshop will focus on discussing introductory methods of digital and online marketing. You will learn the basics about Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), as well as mobile, affiliate, and online ad marketing, social media platforms, and strategies to best utilize digital platforms. You will be provided real-world examples of which type of marketing may best fit your marketing goals, as well as ideas for your future marketing needs. This training is perfect for individuals who are either first getting started in digital/online marketing, or those who would like a little more information on how to develop their current digital/online marketing.