Focus: Introduce the emerging concept of GEO — how to get your business seen in AI-generated search results across tools like ChatGPT, Perplexity, and Google’s AI Overview and AI Mode. Description: Search is changing fast, and your business needs to keep up. In this forward-looking webinar, you will learn how to optimize your content so AI tools like ChatGPT, Google’s AI Overviews, and Perplexity can actually find, reference, and recommend your business. This is your crash course in Generative Engine Optimization (GEO) — a new strategy for getting discovered in the world of AI-powered search. Ideal for local businesses, online shops, and service providers who want to stay ahead of the curve.